Loved this book - so far, I've loved everything from King that I've read. I think he's slowly becoming my favorite author. Well, myself and millions of others and why not? He's awesome.
The first half dealt with his life and how he came to be a writer with the second half concentrating on how to get into the career itself, offering lots of advice. It also goes through his horrific car crash and subsequent recovery.
It's good stuff.